Companies, large and small are using
Xurmo to improve decision making and
create long-term impact. But across all
industries, decision makers face the kind of
problems that machine learning excels at
solving. Problems like churn, fraud and
predictive analysis.
MEDIA & ENTERTAINMENT
BUSINESS CHALLENGE
A Global Media House was having very poor responses to their email marketing campaigns. To overcome this, the client wanted to personalize the email subject lines in order to be more relevant to the user. They wanted to be able to predict which product and in turn what subject line for that product, a customer would be more likely to respond to.
XURMO SOLUTION
To do this, they used the Machine Learning algorithms of Xurmo to analyse previous purchasing behaviour of all their customers to come up with a model that accurately predicted which email subject lines (for a particular product) fit which user profile. It only took a few days to build and deploy the model in an end user application.
BUSINESS IMPACT
A 10% increase in the number of responses to their emails
